The Map of Corporate Social Responsibility Activity of Cluj–Napoca City

The concept of corporate social responsibility (CSR) is today one of the most discussed both by literature and business leaders. The reason is that CSR is a good business opportunity and innovation and a research and study field quite new but relevant. In the dynamic economy of the world, corporate social responsibility has the ability to bring “win-win” results both for companies and the communities in which they operate. In Romania, corporate social responsibility is a growing process, attracting the attention of both researchers and companies. This study’s intention is to make a contribution to the literature and practice of CSR, highlighting the companies that have corporate social responsibility activities in Cluj-Napoca city. The study’s main research method is the content analysis of the national CSR map made by the www.crsmedia.ro (online portal - a platform exclusively dedicated to CSR trends and activity in Romania), focusing on Cluj-Napoca city.