Between pro-natalist population policy and women’s reproductive rights: The analysis of exposure of the two discourses in press media after 2000

The paper is an attempt to assess the exposure of two distinct approaches to reproductive behavior - the claims for reproductive rights and freedoms, and the pro-natalist population policy - in the press media in Serbia after 2000. The first approach is grounded on the principle of self-determination in respect to reproductive behavior, whereas the second attempts to modify reproductive behavior so that a higher goal of the survival of Serbian nation is achieved. The two approaches have clear and contradictory policy implications. In the first part of the paper two discourses are constructed based on relevant declarations and other publications by the proponents of the two discourses. In the second part, by the means of a descriptive quantitative analysis, we assess the frequency and the coherence of the discourses in the articles published in Blic, Kurir, Vreme and Nin. The questions we attempt to answer are: To what extent interested pressure groups get to place the elements of their agendas in the press? To what extent these groups manage to frame public discussions and to dominate the instances of media coverage with their own imagery and rhetoric? . Tekstom se pokusava da proceni u kojoj meri i na koji nacin se dva razlicita pristupa problemu ljudske reprodukcije - oznacena sintagmama reproduktivna prava i slobode, i pronatalisticka populationa politika - pojavljuju u pisanim medijima, u Srbiji, posle 2000. Prvi pristup se zasniva na principu individualnog samoopredeljenja u pogledu reproduktivnog ponasanja, dok drugi pretenduje na oblikovanje tog ponasanja u ime viseg cilja opstanka nacije. Ova dva pristupa imaju jasne i cesto protivrecne implikacije po razlicite aspekte drzavne politike. U prvom delu teksta se konstruisu dva diskursa na osnovu deklaracija i dokumenta njihovih zagovornika. U drugom delu se kvantitativnom analizom ustanovljava rasprostranjenost i celovitost ovih diskursa u tekstovima objavljenim u Blicu, Kuriru, Vremenu i Nin-u. U kojoj meri zainteresovane grupe koje promovisu ova dva diskursa uspevaju da skrenu paznju na probleme od posebnog interesa za njih, kao i u kojoj meri uspevaju da u javnosti predstave probleme reproduktivnog ponasanja kroz filter svoje sopstvene retorike, neka su od pitanja na koja u tekstu pokusavamo da odgovorimo.