The Assessment of Restaurants’ Authenticity from the Perspective of Young Population

This article presents an analysis of the elements that assess the authenticity of a restaurant. Theanalysis was realized from the young population perspective. This segment of population has beenchosen following the idea that in Romania, like in all developed countries, representatives of thisage group will use the restaurants services at a much greater extent than older generations. In thisrespect, it was conducted a quantitative marketing research based on a sample of 228 studentsfrom the Faculty of Economic Sciences and Business Administration, from the TransilvaniaUniversity of Brașov. The results have enabled a hierarchy of factors that are considered relevantfor evaluating the authenticity of a restaurant and, also, to identify the profile of an idealrestaurant.