Critical success factors for Big Data adoption in the virtual retail: Magazine Luiza case study

Critical success factors for Big Data adoption in the virtual retail: Magazine Luiza case study

Originality/value--The main contribution of the research was the identification of relevant factors to the adoption of Big Data that were not considered as critical for the adoption of previous technologies.

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Bibliographische Detailangaben
Veröffentlicht in:Revista brasileira de gestão de negócios 2018-01, Vol.20 (1), p.112-126
Hauptverfasser: Felix, Bruno Muniz, Tavares, Elaine, Cavalcante, Ney Wagner Freitas
Format: Artikel
Sprache:eng
Schlagworte:
Big Data
Brand loyalty
Case studies
Case study
Consumer behavior
Data analysis
Decision making
Information systems
Magazine Luiza
Retail stores
Success factors
Technology adoption
Virtual retail
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Beschreibung
Zusammenfassung:Originality/value--The main contribution of the research was the identification of relevant factors to the adoption of Big Data that were not considered as critical for the adoption of previous technologies.
ISSN:1806-4892
1983-0807
DOI:10.7819/rbgn.v20i1.3627