Going Concern dalam Metafora Ondel-Ondel

Going Concern in Ondel-Ondel Metaphor. This article seeks to reveal that the concept of going concern applies not only to companies but also to cultures (in this case ondel-ondel in Betawi culture). The method used is semiotic analysis of ondel-ondel as a symbol of sustainability in Betawi society. The results show that ondel-ondel is a symbol of "street artists." This is the logical consequence of new social, technological, and cultural changes in modern culture. Nevertheless, the symbols are still socialized in order to keep going concern in the long run.