The use of mobile devices in the college classroom: project method and mobile technologies in higher education

This study reports partial results from the research entitled "Project Method and Mobile Technologies: Potentialities and Challenges to the Teaching and Learning Processes in Marketing Undergraduation Course", developed within the Graduate Program in Education of the Universidade do Oeste Paulista (UNOESTE/Presidente Prudente/SP/Brazil). This research has adopted as general objective to analyze how mobile technologies can be articulated to the development of work projects, aiming at their integration to the pedagogical practices in higher education. The research was based on the qualitative approach and was carried out in the form of intervention research. Data were collected through participant observation, semi-structured interview, questionnaire and focus group. As context, we adopted the reality of the Marketing Undergradtion Course, offered by a private higher education institution (HEI) from, located in the city of Lins/SP/Brazil. The results obtained provided an understanding of the profile of higher education students in the contemporary era and the need for (re)construction of pedagogical practices to these students. The importance of work projects as an opportunity to adopt an active methodology articulated to mobile technologies in higher education was also evidenced.