Warring from the virtual to the real: Assessing the public’s threshold for war over cyber security

Accusations of Russian hacking in the 2016 US presidential election has raised the salience of cyber security among the American public. However, there are still a number of unanswered questions about the circumstances under which particular policy responses are warranted in response to a cyber-attack and the public’s attitudes about the conditions that justify this range of responses. This research investigates the attributes of a cyber-attack that affect public support for retaliation. It finds that cyber-attacks that produce American casualties dramatically increase support for retaliatory airstrikes compared to attacks with economic consequences. Assessments of attribution that have bipartisan support increase support to a lesser extent but for a broader range of retaliatory measures. The findings have important implications for ongoing debates about cyber security policy.