Key Factors in the Implementation of the Internet of Things in the Hotel Sector

Many factors can influence decision-making, and if you wish to know which are the most influential factors in a decision, they must be classified by their degrees of influence. This study seeks to determine the most influential factors in the decision of hotels to accept and implement the Internet of Things in their services through a literary review and a causal study carried out on experts in technology and hotels. The methodology involves the use of fuzzy cognitive maps and the FCMappers tool. The results obtained show that the following factors are among the most influential (in order of relevance): the perceived reliability of the technology, the relative advantage it gives, the level of top management support, compatibility, customer pressure, information systems provider support, security, business partner pressure, characteristics of the leader or manager, government pressure or incentives, pressure from competitors, technological organizational readiness, complexity, size of the company, and the perceived cost.