Research on Personal Information Protection System of Network Information Platform under the Background of Big Data

The core of an Internet enterprise is the data of the network platform, which usually includes a large amount of personal data and personal information. Big data refers to the massive, high growth rate and diversified information assets that require new processing models to have stronger decision-making power, insight, and process optimization capabilities. It is characterized by a large number, high speed, variety, value density, and authenticity. There are ways and legal risks of leaking personal information everywhere on the network information platform. To effectively prevent and completely eliminate the leakage of personal privacy, the government should be taken as the leading factor and rely on all levels of society to deal with this issue from multiple angles.