The effect of organizational health and employees' creativity on their productivity using structural equations modeling

One of the organizations managers' concerns in the micro and macro levels in production and services was the productivity category and identifying the factors which are effecting on it. As such, the aim of this study was to investigate the role of the organizational health and personnels' creativity on the employees' productivity. To obtain the aforementioned aim, four hypotheses were compiled and tested. The research method was descriptive survey. The population of the study included all the personnels in Aroum Gostar Company which added up to 700 hundred people. The sampling method was simple Radom one. Using Morgan's table, the sample size was 248 people. To gather the data, three questionnaires namely: employees' creativity; organizational health, and productivity were used. To analyze the data infirmatory factor analysis with Varimax relation, correlation coefficient test and structural equation modeling were used. The results showed that the organizational health had a positive effect on employees' creativity and productivity; the creativity also had a positive effect on employees' productivity. More over considering the effect of organizational health on creativity and effect of creativity on employees' productivity, the research showed the indirect effect of organizational health on employees' productivity.