Tobacco packaging strategies aimed at undermining graphic health warnings

According to the Enforcement Decree of the National Health Promotion Act, detailed guidelines are in place regarding the format of the pictorial warning: the space for the warning should be outlined at the top of the packaging, and the space should include a pictorial warning and a warning phrase within the square border, delineated by a 2 mm thick black line. According to the National Health Promotion Act, the tobacco industry’s use of pictorial warnings and phrases that are in violation of applicable regulation is liable to punishment by imprisonment for up to one year or a fine of up to 10 million won (around US$9000). If tobacco companies are not monitored with regard to their implementation of the policy, they are liable to engage in criminal or illegal practices. [...]a system should be established to monitor the activities of tobacco companies.