Cybernization management in the cyber world: A new management perspective

This paper is a part of a long-term research effort, the ultimate objective of which is to offer the ways to integrate computer- based technology (CBT) including information and communication technology (ICT) and inter- and intraorganizational functions and relationships from a holistic e.Total Relationship Management perspective embedding the physical and cyber worlds. It is a conceptual study based on the recent developments of ICT, inter-firm relationship management: economic (transaction costs economics), socio-psychological (social exchange, inter-organization, and industrial network). A new concept and model of Cybernization Management have been developed and discussed. Some general propositions are presented and some synergy effects of utilizing the e.TRM are highlighted. The paper suggests how these approaches can add an impetus to successful management issues as a powerful competitive weapon in connecting the physical world with the cyber space. The area of cybernization of an organization is so vast that it is impossible to get to the desired level of detail regarding every aspect of the same even at a conceptual level. There is a need to operationalize the new developed concepts. It is hoped, however, that the model and the ideas presented here will serve as a useful starting point for several related discussions and research. This paper provides a model for Cybernity that accommodates the major manifestations of cybernization of an organization and could potentially provide the means to link diverse literature that is available in this area. It does so by proposing that it is important to recognize the direction and corner stones of cybernity. It highlights the need to delineate the operational and tactical issues relating to cybernity from the strategic use of cyberspace.