Adaptive Load Balancing Schema for efficient data dissemination in Vehicular Ad-Hoc Network VANET

•Adaptive Load Balancing Schema for data dissemination has been developed for V2I communication model.•Expected Transmission Time will be calculated based on the size of data of requested item.•The calculated time is lesser than the particular vehicle’s residual time of being in current RSU range, then that data item will be served to the vehicle.•The inversed proportion of residual time as the high priority of messages to be served.•Done performance analysis of different workload and different transmission range. Data dissemination in VANET has a wide range of vision in researchers point of view ensuring its efficiency and security in both V2V and V2I communication models. Our proposed work focuses on efficient data dissemination on V2I communication model. The proposed model, considers real world time delay without imposing delay tolerance. With this proposal, real time simulation environment has been developed using CSIM19 and the results are tabulated. The performance of proposed model has been compared with a standalone approach and another load balancing approach and it is proved that the proposed Adaptive Load Balancing approach performs better than existing approaches.