ANALYSIS OF DEPENDENCE IN UKRAINIAN ENTERPRISES' ECONOMIC INDICATORS FROM MEASURE OF THEIR INNOVATION ACTIVISM

The paper presents the results of an empirical analysis of differences between the economic activity indicators of enterprises with unequal innovative activity. On the basis of a sample survey of Ukrainian enterprises we attempted to verify the theoretical thesis about the relatively higher profitability of the more innovative companies. Revealed that the average of profitability and return on investment for a group of the most innovative companies are lower than for firms with less innovation activity. We have proposed the thesis of the laws of innovative activity reduction in the Ukrainian economy, as long as the main factor of business profitability is not innovation activity, but other reasons.