Perceptions of different stakeholders involved in Higher Education Service

Universities in Spain are nowadays in a period of transformation due to the adaptation of old degrees to a new structure, proposed in the famous Bologna declaration in 1999. According to a certain research stream that has emerged among service researchers considering education at University as a higher involvement service market, we propose a new work on Business Degrees related to the European Higher Education Area: The study offers a framework where new proposals of Business Degrees in Spain can find information about competences and learning outcomes. We report the results obtained in several queries made to several stakeholders involved in the Higher Education service: students, graduates, teachers and employers (companies). These results are interesting for the strategic development of new degrees.