ANALYSIS OF THE SME LEADER IN SZABOLCS-SZATMÁR-BEREG COUNTY IN HUNGARY, A DIMENSION OF THE “EFFECTIVE SME”

The SME leader has a fundamental role in the efficiency of their business. They often dig deeper into the everyday tasks of their enterprise and their implementation than the managers of large companies. This has the advantage of being able to see the whole of the business so that the SME manager can intervene more flexibly, faster, and more accurately if necessary to manage and develop the business more efficiently. However, due to the small size of the organization, the manager also must perform several other functions (marketing, management, finance, etc.), for which multidisciplinary knowledge and approach are required. However, they primarily require economic expertise, which appears as a shortage of respondents. The results of a survey showed that one of the most important shortcomings in the SME in Szabolcs-Szatmár-Bereg County (Hungary) is due to a lack of economic expertise by managers and, consequently, the lack of vision on which effective and appropriate decisions are based.