Construction of Multimodal Assessment Model of Consumption Potential in the Digital Economy Integrating Association Rule Mining Algorithm with D-ANP

[Purpose/Significance] Consumption is an important aspect of stimulating domestic demand. In the current development stage, the spatial and geographical distribution characteristics of our country indicate that domestic demand has great potential. However, the evaluation of consumption potential in the digital economy is a complex systematic project. Current research does not fully consider the correlation between evaluation indicators, and there are some problems such as low efficiency and too much reliance on the subjective experience of experts, which affect the scientific and reasonable evaluation results of consumption potential. [Method/Process] First of all, starting from each major work link that affects the consumption potential under the background of the digital economy, the preliminary evaluation index was determined through expert consultation and literature research and screening, and the primary evaluation index set of consumption potential under the background of the digital economy wasconstru