THE STUDY ON THE STRATEGIES OF GUANGXI FANGCHENGGANG CAMELLIA INDUSTRY DEVELOPMENT

Enjoy the "Camellia Queen", "plant Panda" reputation, not only have a high ornamental value, also have high economic value and of the special health care function, industry development prospects. In recent years, Guangxi Fangchenggang Camellia influence in the national tea market gradually. But compared with other domestic well-known brand of tea, Camellia industry development in Fangchenggang is still in the initial stage, the small scale of production, publicity is not in place, the relevant subject brand awareness is not strong, product quality is uneven, many problems such as lack of cultural heritage, which seriously restrict the further development of Fangchenggang Camellia industry. The article analyzes the development of Fangchenggang Camellia industry, further explores the main problems of development of Fangchenggang Camellia industry and puts forward the related improving strategies. The article thinks, to promote the steady development of Fangchenggang Camellia industry, local government should pay more attention to the healthy development of leading enterprises, promote the products of large-scale production. The government and local enterprises should jointly, to improve product standardization management, and ensure the quality of the products. In addition, we need to give full play to trade association role, pay attention to international exchange and cooperation of golden camellia culture, multi-pronged approach to broaden the product publicity channels, enhance the international competitiveness of products