ENTERPRISE PROACTIVITY AS ELEMENT OF COMPETITIVENESS

The businessman rol must be based on stimulate a change and the development of organizations counting on abilities and features needed to achieve this. Analyze the vision and business proactivity as corporate culture variables, has a great importance for survival and competitiveness of micro, small and medium-sized enterprises. This study aims to analyze the level of proactivity and vision that have 418 businessmen in the region of Celaya, and determine the relationship of these variables. Results show that there is a great aspiration of businessmen to achieve growth; however, their vision is not aligned with the level of proactivity that they use to manage their organizations.