Narrative Research: a Methodology for Management Researches in Complexity

This research, at the first, addresses the benefit of the narrative approach for the study of the complex world and proposes three principles for narrative characteristics, then, proposes a methodology composed of four phases that is based on multilevel thinking: identifying major actors, exploring anecdotes, three layered analysis and problem based narrating. This study suggests the use of the narrative approach to construct a multimethodology design and also develops a case study in the car industry in order to shed light on the applicability of the proposed methodology.