Les ethos des jeunes professionnels de la communication sur LinkedIn

Professional digital social networks (PSN) involved a renewal of professional ethos. They actualize original forms of self-presentation, between opportunities to grasp and constraints to be respected. From a corpus of 53 young professionals of the communication who have published a LinkedIn profile, we analyze how, caught in the logic of the activity sector ethos and the socio-technical frames of this platform, will operate a balance between pathos and logos and some dedicated uses of scriptural forms (lists and stories).