THE IMPACT OF MASS MEDIA ON THE ACCESS TO ORAL CARE AND HYGIENE INFORMATION IN PERU, 2013-2016

Introduction: mass media are new ways of transmitting health information, making it easily available to the public. The aim of the present study was to determine the impact of mass media on the access to oral care and hygiene information among the Peruvian population in the period 2013-2016. Methods: longitudinal observational study using databases of the Demography and Family Health Survey (Encuesta Demográfica y de Salud Familiar, ENDES) from 2013 to 2016 and the following variables: access to information, organism and sector supplier of information, geographic area, natural region, and year. This study also involved a descriptive, bivariate (chi-squared) and multivariate analysis (Poisson Loglinear Regression) with a confidence level of 95% and p