Selective coupling as institutional response to sustainability development in electric utilities

Electric utilities are in an environmental sensitive industry, exploiting natural resources and contributing to climate change issues. The focus of critical stakeholders on sustainability agendas and management approaches and the increasing tight sector-regulations pressure electric utilities to act and distribute sustainability reports declaring their sustainability performances and goals towards achieving climate targets. However, literature criticizes the utility’s reporting practices as form of impression management being decoupled from actual sustainability compliance. This paper analyzes in light of institutional theory the compliance with or decoupling from sustainability agendas in the under-researched electricity sector by identifying the coverage of materiality in sustainability reports and the implemented sustainability management control systems for sustainability development. Quantitative and qualitative methods are used including correlation- and variance analysis of material indicators and expert interviews. This study contributes by having identified a sector-wide continuous form of selective coupling from the sustainability agendas in electric utilities. Furthermore, this paper found that sustainability agendas and the implementation of sustainability control mechanisms are governed by institutional hybrid logics which are still at an early stage.