Managing of economic potential of the enterprise at different stages of its life cycle

The aim of the article. The purpose of this scientific research is to develop a system of rapid adaptation to changes in the enterprise environment on the basis of effective mechanism for management of potential considering life cycle of the business subject. The results of the analysis. Achieving high competitive position in the market, providing cost-effective and efficient operation of the enterprise is impossible without implementing quality management organizational decisions. It depends on the level of economic potential of the company and the size of its reserves. The current surgery of business environment is characterized by high complexity, dynamism uncertainty. The most important condition for the success of the company is continuous improvement of management tools, rapid organizational decision making and proper identification of priority areas of development. In this context, the objective evaluation of the economic potential and its use of available reserves will effectively manage your business. Management capabilities are intended to ensure the rationality of formation, development, resources and business opportunities. The article describes the tasks and functions of the process and found that in addition to the four basic management functions: planning, organization, motivation and control. It is necessary to select a function in the mechanism of the economic potential of business management – monitoring, providing continuous surveillance and monitoring of all components of the economic potential company in terms of environmental variability and adjustments based on these data, goals, objectives, management plans. The importance of monitoring as a separate management function due to macro volatility, political instability and cyclical dynamics of all economic processes at the national and international markets. Businesse must adapt to changes in the macro using adaptive management mechanisms, implementing unused or hidden reserves its potential. The fluctuations of the environment and the corresponding internal characteristics of enterprises form the stage of the business cycle, in which the processes of formation, development and utilization potentialare occur. At the same time, management capacity should be in the light of these stages of the life cycle that aims to provide adaptability and efficiency of the company. Thus, an urgent task today is to organize management processes and economic potential businesses considering climate stag