SWOT Analysis of Disinfection Products under the New Crown Epidemic

In 2020, the new crown epidemic broke out globally, and the demand for disinfection products at home and abroad became strong, especially the demand for daily home disinfection products has increased significantly. This article uses quantitative and qualitative research methods to study the development status and opportunities of disinfection products. The findings of this article includes that firstly, under the influence of the novel coronavirus pneumonia epidemic, there will be strong market demand for disinfection products and related derivatives in 2020; secondly, the epidemic will drive short-term market output growth; thirdly, the impact of the new crown epidemic will further cultivate the market’s disinfection and antivirus usage habits and promote the long-term development of the industry. At the end of the article, it also puts forward some strategic suggestions for the government and enterprises to deal with the normalization of the epidemic, and provides guidance for the government and enterprises. The research in this article is of great significance to the development of the disinfection product industry, and the corporate strategy mentioned in this article has certain theoretical value.