Incorporating User Behaviour Into System Dynamics Modelling: A Case Study of Private vs. Public Transport in Latvia

In this paper, a newly developed dynamic simulation model for transport user behaviour analysis is presented. The study aims to evaluate the impact of various factors on human behavioural intentions, identify the inconvenience costs of public transport, and identify the necessary improvements to shift the demand for population mobility from private cars to public transport. The assessment of such aspects as travel time and travel cost is presented. Modelling assumptions are based on a specially designed public survey allowing to improve the reliability of the developed system dynamics model. Modelling results highlight the multiplicative effect of factors influencing mode shift.