Search Engine Optimization

Undeniably, the world of search engine optimization has changed and evolved drastically over the years with a shift away from traditional ranking factors towards deeper analysis, and factors such as quality, multi-form content, and social signals. Contributions The first paper, written by Christos Ziakis, Maro Vlachopoulou, Theodosios Kyrkoudis, and Makrina Karagkiozidou [1], identifies the main factors that affect the ranking of a website in the search engines’ results in order to provide enterprises and freelancers with a guide on the best techniques to maximize a website’s position in search results. [...]the fifth paper was written by Dimitrios Giomelakis, Christina Karypidou, and Andreas Veglis [5] includes an exploratory study on the use of search engine optimization (SEO) in news websites.