Public policies and productive systems of creative economy: the case of the FIA Project (Artisans Workshop)

The FIA (Artisans' Workshop) project is a creative economy initiative that helps to broaden the understanding of new ways and methodologies to create, produce and market creative goods and services in the field of authorial fashion. As a result from the Municipality of Sobral's (CE) action, the FIA Project was used as a study of this case and through it the issues related to public policy, state-network and production systems were analyzed, as well as the sector's economic dynamics, impacted by a new logic of production and consumption. Finally, despite the understanding that entrepreneurship, creativity and innovation go together as pillars for the development of differentiated creative products, with the power to create new niches and generators of local and regional development opportunities, the Sobral government did not ensure, in its constitution, the creation and maintenance of a network composed by public and private agents to ensure the medium and long term continuity of initiatives such as the FIA Project.