Guidelines for Including Gorges in the Tourist Offer of the Apuseni Mountains

In any tourism development plans, the starting point ought to be the accurate assessment of the tourism resources that can be efficiently put to use. When evaluating the potential for the tourism development of karstic gorges, the most objective criteria were applied: the attractiveness of each gorge, the location and the competitive forms of tourism that can be developed in the area. As a result, we have identified four categories of gorges: primary, secondary, complementary gorges and those of less relevance for the tourism phenomenon. The next step that would have a direct impact on the development of tourism around gorges (building of infrastructure, access roads, etc.) is to consolidate and revitalize the brand of each gorge in order to define it as a unique tourist destination. Effective branding of gorges starts with establishing the unique selling proposition, consisting of those attributes of high specificity that determine certain dominant types of tourism. It is only after identifying the strengths that build up their own tourist brands that one can consider including these landmarks in thematic routes, creating synergy and adding value to the whole gorge ensemble.