PRACTICE OF FORMING INNOVATION STRATEGY IN RUSSIAN COMPANIES. PERSONNEL INVOLVEMENT EXPERIENCE

PRACTICE OF FORMING INNOVATION STRATEGY IN RUSSIAN COMPANIES. PERSONNEL INVOLVEMENT EXPERIENCE

Approaches to the formation of company’s innovation strategy are considered as one of the functional strategies. It examines terms of human capital assets and organizational culture of a company to forming innovation strategy. The article analyzes number of case studies where the essence of organiza...

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Veröffentlicht in:Effective crisis management 2014-10 (1), p.64-73
Hauptverfasser: Trachuk, A. V., Sayapin, A. V.
Format: Artikel
Sprache:eng ; rus
Schlagworte:
corporate culture
innovation
innovation strategy
intellectual capital
сorporate strategy
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Zusammenfassung:Approaches to the formation of company’s innovation strategy are considered as one of the functional strategies. It examines terms of human capital assets and organizational culture of a company to forming innovation strategy. The article analyzes number of case studies where the essence of organizational culture is proved for company’s effective innovation strategy.
ISSN:2078-8886
2618-947X
2618-9984
DOI:10.17747/2078-8886-2014-1-64-73