Commentary on “Why people should run after positive affective experiences instead of health benefits”

•Discussing the construction of theoretical models from a multidisciplinary perspective is an innovative and impactful approach that enhances our understanding of the motivations behind physical activity. Of note, the real impact of variables would vary under different circumstances.•When facing conflicting behavioral choices, the reason for selection may be based on their subjective value. Quantifying the level of subjective value provides a foundation for a deeper understanding of situated decisions.•The emotional experiences of positive or negative affect during exercise are likely to impact individuals’ engagement in physical activity, and this aspect should be taken into consideration.