A Cultural-Centered Model Based on User Experience and Learning Preferences of Online Teaching Platforms for Chinese National University Students: Taking Teaching Platforms of WeCom, VooV Meeting, and DingTalk as Examples

This study aims to explore online teaching from the perspective of the cultural-centered model (CCM) of user experience (UX) design and learning preferences (LP) for by investigating in Chinese national universities. A mixed-method approach was used based on the results of a questionnaire survey; results showed that questions mostly reported by students mainly concerned the need for test preparation, such as playback and optimized interactive functions. The need for playback feedback also indicates that teachers are reluctant to turn on the playback function when teaching online, and there are certain pressures and concerns. In terms of interface functions and user interface (UI) design, more students tend to prefer simple and easy-to-operate designs, while neutral colors are the main color choices. In general, under the test-oriented education model, the above phenomenon reflects that the students at national universities in China do not have a significant demand for communication and discussion in online courses, which is related to the overall characteristics of being shy to express their opinions and more concerned and anxious about the pressure of course examinations. For the above phenomenon, the paper discusses the possibility of a teaching platform and proposes four main platform interactions under the curriculum to better improve the UX of online teaching and meet the needs of students. Finally, this study presents that cultural differences and educational background significantly impact online learning preferences. The UX and UI of the teaching platform system should be based on generality, and more attention should be paid to the cultural characteristics and realistic needs of user groups.