Web user interface design as a promotional strategy creative product sales

Frequent communication problems related to web use can be explained as challenges related to the interaction and communication between the user and the platform/web. Users often have difficulty navigating or using features correctly, resulting in misunderstandings about the purpose and information conveyed. The role of the user interface (UI) is seen from a visual communication design perspective. The aim of this research is to determine the role of the user interface on the happy go lucky website as a creative product promotion strategy. This research uses a qualitative approach, with descriptive methods. Example of Happy Go Lucky web research. Visually, there are several elements that attract attention when looking at the appearance of the Happy Go Lucky site. Complete data collection by means of virtual observation, virtual documentation, and literature review. The findings of this research can be seen from the Happy Go Lucky website page which is clean and can give a positive impression to its users. The Happy Go Lucky brand identity has created consistency in visuals, and makes users feel familiar with UI elements and can more easily recognize and remember the brand. noting the importance of interfaces on the web, businesses and developers can ensure that interface designs support user and organizational goals, creating positive and productive experiences as a promotional strategy for the Happy Go Lucky brand.