La lógica de la ayuda: una crítica a las políticas sociales

In this article we will analyze, at first, targeting policies and subsidies to the demand developed by the Colombian State. Second, we will examine the actions framed within the Corporate Social responsibility in the private sector in Colombia. All that, finally, will let us demonstrate that these actions have not the effects they seek to achieve –helping poor people-not because the inefficiency in its application, but because the logic by they are created is related to a concept we call Market Totalitarianism