Sustainable development through the prism of ethno-tourism – example of Montenegro

This article is exploring the possibilities for sustainable development trough the instignation and improvement of ethnotourism in Montenegro. This article identifies the current level of development of ethnotourism, the forms in which it is being expressed, and gives the recommendations for its improvement. The results show that, despite the significant tourism potential that Montenegro has, this type of tourism is still in its initial phase of development and it takes place within the ethno-villages bussines in the northern region of the country. The tourism offer isn’t diversified enough. It is based on natural resources and traditional cuisine, but it doensn’t contain the elements specific for this type of tourism, wich would convey the spirit of montenegrin culture and tradition to the tourists in a better way. Therefore it is necessary to make additonal efforts in the forthcoming period, in order to develop it. This goal can be achieved trough better cooperation of decision-makers on state and local level, and trough the empowerment of the offerers to take over the initiative in order to enrich their tourism offer with elements from Montenegrin traditon.