Ambient media as a new form of advertising: to the question of history and its features
The article focuses on a new form of advertising - Ambient media, its definitions, history of occurrence and analyzes the characteristics of this non-standard advertising.
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| Veröffentlicht in: | Vestnik Rossiĭskogo universiteta druzhby narodov. Serii͡a︡ Literaturovedenie, zhurnalistika zhurnalistika, 2014-12 (2), p.93-97 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
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| Online-Zugang: | Volltext |
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| Zusammenfassung: | The article focuses on a new form of advertising - Ambient media, its definitions, history of occurrence and analyzes the characteristics of this non-standard advertising. |
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| ISSN: | 2312-9220 2312-9247 |