A Case Study on Rural E-commerce of selenium-rich Tea in Ziyang County

Ziyang County of Ankang city is one of the poor counties in Shaanxi Province. Due to the remote location and inconvenient transportation, it has not been able to remove the hat of the poor county. The birth of e-commerce has provided Ziyang County that can be have a concrete and feasible path of the development for poverty alleviation. On the one hand, e-commerce poverty alleviation has its unique significance and advantages. On the other hand, e-commerce development is limited by specific conditions and resources, so there are many difficulties in the development process. Taking the e-commerce development of selenium-rich tea in Ziyang County as an example, the problems encountered by e-commerce in the development of poor areas are hoped to find out in this paper, and then countermeasures are provided to solve the problems.