MAIN PROBLEMS OF RUSSIAN INDUSTRIAL MARKET RELATIONS MARKETING

MAIN PROBLEMS OF RUSSIAN INDUSTRIAL MARKET RELATIONS MARKETING

While evaluating business partners networking effectiveness, one comes across many problems. Approaches to solve main problems areexamined. Basic factors that infl uence the value of market relationships are identified along with a system of network business entities interaction indicators. The grow...

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Veröffentlicht in:Modernizat͡s︡ii͡a︡, innovat͡s︡ii, razvitie innovat͡s︡ii, razvitie, 2016-11, Vol.3 (1(9)), p.25-27
Hauptverfasser: D. V. Lisafyeva, V. D. Sekerin
Format: Artikel
Sprache:rus
Schlagworte:
ara model
business partner
efficiency
market
marketing
network
relationship
stakeholder
value
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Zusammenfassung:While evaluating business partners networking effectiveness, one comes across many problems. Approaches to solve main problems areexamined. Basic factors that infl uence the value of market relationships are identified along with a system of network business entities interaction indicators. The growth of the satisfaction of stakeholders with the market network structure is to be recognized as general criterion of the effectiveness of interaction between business partners within the network.
ISSN:2079-4665
2411-796X