CREATIVITY MANAGEMENT IN FORECASTING AND ORGANIZING

Nowadays organizations and their management must take into account the knowledge revolution. This paper presents the role of creativity management in two managerial functions: forecasting and organizing. Firstly, we analyzed some important theoretical aspects of the studied problem. Secondly, we presented a part of a research made in the Romanian academic and industrial environment, regarding the implication of creativity management in forecasting and organizing processes. Finally, we appreciated that creativity management must use both the knowledge of the own the organization, as well as those of other organizations.