O PERFIL DOS ALUNOS DE ADMINISTRAÇÃO MATRICULADOS NAS DISCIPLINAS DA ÁREA CONTÁBIL: O CASO DO CENTRO DE EDUCAÇÃO A DISTÂNCIA DO ESTADO DO RIO DE JANEIRO (CEDERJ) (THE PROFILE OF BUSINESS ADMINISTRATION STUDENTS ENROLLED IN ACCOUNTING: THE CASE STUDY OF THE DISTANCE EDUCATION CENTER OF RIO DE JANEIRO STATE)

This article aims to identify student profiles in the distance-based Business Administration degree offered at the Distance Education Centre (CEDERJ), based in the State of Rio de Janeiro. It concerns an empirical study of students who are enrolled in the fields of Accounting. The study, which is of a qualitative, quantitative and exploratory nature, focuses on tried and tested methods. The instrument used for data collection was the database provided by CEDERJ. Moreover, the data-mining strategy facilitated the extraction of the data and the subsequent statistical processing methods. At the end of the study, it was possible to construct the student profile of students taking Business Administration, namely those who were enrolled in academic disciplines related to Accounting. The study looked at the following issues: gender, geographical distribution, age groups, performance as well as attrition that occurred during the course. [PUBLICATION ABSTRACT]