THE IMPACT OF ATTITUDE, SUBJECTIVE NORM AND SAFETY ON CONSUMERS’ PURCHASE INTENTION IN JOHOR, MALAYSIA

The cabinet of Malaysia has acknowledged the Halal master plan that addressed the issue of halal development such as certification, integrity, implementation, responsibilities and timeframes around May 2008. Halal products and services could be a new sector that might help Malaysia’s economic growth. Apparently, products that are permissible to be used by Muslims, or categorized it with Halal’s products are dependent on manufacturers who must follow several requirements that are restricted mostly from the ingredients until the packaging of the products. Thus, the objective of this paper is to identify the predictors that influence the intention to purchase halal cosmetic products among consumers. In this research, data was analysed using Partial Least Squares Model Analysis (PLS). Findings indicated that these three predictors have influenced the intention to purchase halal cosmetic products among consumers in Johor, Malaysia.