IDEA MANAGEMENT IN THE INNOVATION PROCESS

The employees of a company often want to make themselves useful and to make life easier at work by providing potentially useful ideas, aimed at eliminating problems or to exploit the opportunities. Without the ability to obtain new ideas, an organization stagnates, declines and eventually is eliminated by the competitors who have new ideas. To materialize the idea into an innovative product, it is desirable that it corresponds to the company's goals to be achieved with the existing technology and resources in order to reduce the investments. Thus, it appeared the need for an idea management to bring order in the set of ideas and to create a transparent and effective mode in attracting and management of these ideas. This paper proposes, starting from a number of scientific approaches in the literature, to address to the idea management as a complex model and to identify which are those dedicated IT solutions that could help going over various phases and sub-phases of such a complex model, particularly useful for the management of a company.