Agricultural Advisory Diagnostics Using a Data-Based Approach: Test Case in an Intensively Managed Rural Landscape in the Ganga River Basin, India

Low technology adoption through agricultural extension may be a consequence of providing generic information without sufficient adaptation to local conditions. Data-rich paradigms may be disruptive to extension services and can potentially change farmer-advisor interactions. This study fills a gap in pre-existing, generic advisory programs by suggesting an approach to “diagnose” farm-specific agricultural issues quantitatively first in order to facilitate advisors in developing farm-centric advisories. A user-friendly Farm Agricultural Diagnostics (FAD) tool is developed in Microsoft Excel VBA that uses farmer surveys and soil testing to quantify current agricultural performance, classify farms into different performance categories relative to a localized performance target, and visualize farm performance within a user-friendly interface. The advisory diagnostics approach is tested in Kanpur, representative of an intensively managed rural landscape in the Ganga river basin in India. The developed open-source tool is made available online to generate data-based agricultural advisories. During the field testing in Kanpur, the tool identifies 24% farms as nutrient-limited, 34% farms as water-limited, 27% farms with nutrient and water co-limitations, and the remaining farms as satisfactory compared to the localized performance target. It is recommended to design advisories in terms of water and nutrient recommendations which can fulfill the farm needs identified by the tool. The tool will add data-based value to pre-existing demand based advisory services in agricultural extension programs. The primary users of the tools are academic, governmental and non-governmental agencies working in the agricultural sector, whose rigorous scientific research, soil testing capacity, and direct stakeholder engagement, respectively, can be harnessed to generate more data-based and customized advisories, potentially improving farmer uptake of agricultural advisories.