ORGANIC FARMING PRODUCTION AND ROLE OF MARKETING IN IT

For the reason of constant need for rising food production which are determinate with a large number of famine all over the world, it was intensively developed technique and technology in agricultural production which based on unnatural synthetic materials, where belong mineral fertilizers, pesticides, factors which stimulate rise, hormones, etc., also which contributed that outputs have large rise. However, uncontrolled process of using agrochemical substances, process of intensive using hard agricultural mechanization, and also process of pollution, resulted that we have problems with environment. Organic farming has developed from that reason as a result on ecological degradation and jeopardizing human population. This paper work tries to show importance of organic farming production, but also look towards importance of marketing in organic farming production of food and way how to sell it on the market.