Export entrepreneurship and green product uniqueness orientation on export performance of Indonesian small and medium enterprises

This paper attempts to explore the drivers of green export performance by considering case studies in Indonesian small and medium enterprises (SMEs). Conceptually, the uniqueness of green products and export entrepreneurship is proposed as an antecedent of green export performance. The ability to exploit the capacity of green products is used as an antecedent for the uniqueness of green products, while competitive capacity and market explorative capacity are considered as an anteced-ent of export entrepreneurship. 383 exporters in Indonesia are involved in this research. Using Structural Equation Modeling with AMOS statistical software, findings show that the capacity of exploitative green products and the capacity of green product exploitation had a significant impact on the uniqueness of green products. The competitive capacity and explorative capacity of market distance have positive significant effects on export entrepreneurship. Moreover, the uniqueness of green products has a significant positive effect on export entrepreneurship and on green export performance. This finding indicates the importance of exploiting green products to improve export performance by SMEs in Indonesia.