On Some Features of Text Bonds Functioning in Internet Communication (by Example of Bonds Takim Obrazom and Itak)

The article is devoted to the analysis of the functioning of text bonds itak and takim obrazom ‘so; thus’ in Internet communication. The relevance of the study is determined by the rapid development of Internet communication, which led to rapid changes in the functioning of language units. Such concepts as “Internet communication”, “Internet discourse,” “creolized text” and “text bond” are considered. Particular attention is paid to the comparison of the nature of the functioning of the word itak and phrase takim obrazom in the traditional spheres of communication and Internet communication. The texts of the online versions of the news of the First channel and the Internet meme are used as a source of language material. On the basis of the analysis it is concluded that the functional range of the considered units in the Internet discourse is significantly different from that which can be observed in scientific and journalistic texts. In particular, it is shown that in Internet communication the word itak is most often used in signal function, such functioning is noted for the phrase takim obrazom that it is not typical for it in other communication conditions.