The Logistics Of Information In Customer Service Of Online Clothing Shops

The primary objective of this article is to present information logistics as a crucial component of servicing the customers of online clothing stores. The article assesses the relationship between store-transferred information transferred and the rating given by customers. Furthermore, the article explicates the necessity to treat information as a resource, outlines the logistics of information and its influence on the functioning of e-commerce, focusing on the most prominent characteristics of e-trade in Poland, especially in the clothing sector.