Designing and formulation Strategic action plan for development of corporate citizenship in producing unit in Iran

Aim and introduction: The corporate citizenship theory focuses on protecting the rights and responsibilities vested for partnering with the company and proposes that business has a responsibility to uplift the local community while improving the livelihoods of the stakeholders partnering with the company. To become a good corporate citizen following over-regulated processes will hinder social benefits to the local community and therefore corporate citizenship projects should be carefully selected and should not be executed as a marketing tool. Establishing an effective communication channel, promoting health and nutrition among the community, effort of proving micro finances, creation of employment opportunities, educating technical and operational aspects of the entity were main corporate citizenship activities.Today, there are several manufacturing companies in the country, and by offering a wide range of their products to customers, they are only active in the direction of their economic interests. In this regard, paying attention to citizenship rights and observing citizenship duties is not the main priority and desire of companies. Therefore, we see that in the society, many companies are reprimanded and held accountable by support and monitoring organizations. Existence of numerous cases of violations of production units in cases such as the use of rotten raw materials in the production of products, marketing of outdated products, the use of packaging materials that are not easily decomposed in the environment and endanger the health of society , In penitentiary organizations is evidence of this claim. Therefore, requiring production units to observe citizenship rights and strengthen citizenship behaviors as a wise solution using scientific approaches is of particular importance. Accordingly, in the present study, while identifying the current situation of corporate citizenship among production units and comparing the characteristics of these units, we have obtained a roadmap according to which we can institutionalize citizenship among manufacturing companies as a principle and to reassure the community that companies are committed to respecting their rights and will consume products that are safe and reliable in every way.Methodology: The present study is a descriptive and correlation survey. Both library and field methods have been used to collect information. The field method has been used to collect the initial research data from the statistical