The Influence of “Pintu Berkah” FTV Program on The Saving Attitude

A housewife has an important role in a family, especially in financial management for daily needs. The result from one of the research institutes indicates that high levels of expenses in Indonesia make society have a wasteful lifestyle. However, implementation of saving attitudes can be influenced by other factors, such as television as communication media that can provide positive information content through the tv shows. The change of attitude is moderated by religiosity that will attest the level of relationship between the impacts of television shows on thrift attitude. This research uses quantitative methods by distributing questionnaires to collect data and by applying moderation regression analysis. The questionnaire was distributed to 100 respondents housewives in Kelurahan Cisaranten Kidul with the criteria of watching the "Pintu Berkah" FTV program. The result of this study shows that the effect of influence of FTV show and religiosity had a positive effect on saving attitude, as evidenced by the value of t = 3,278, p (0.001) α (5%) and t = 3,025, p (0.003) α (5%).