CIVIL ACTIVISM AS A RESOURCE OF THE SOFT POWER IN RUSSIA

The aim of the article is to reveal the features of political and civil forms of participation in the contradictory post-information society. The main content of the research is the analysis of civil activism methods and forms, implemented with the use of “soft power” and “smart power” resources. The author considers civil activism to be able to fit in and complement the important components of the “soft power” in Russia, as well as to act on parity roles with the state actors. According to the author the new methods of civil activism cause slow transformation of traditional components of the existing political system.